Branded Content

Producer - CNN Passion to Portfolio: H. Moser

15/04/17 17:34

For two hundred years Swiss watch maker H. Moser & Cie has been hand building luxury time pieces that can take months to come to life.

Producer - CNN Money Brands: LVMH

05/10/15 18:00

As Head of LVMH's Watch Division Jean-Claude Biver is responsible for icon Swiss watch brands like Hublot, Tag Heuer and Zenith. CNN's Isa Soares spoke to Biver and began by asking him about the challenges of managing the three different brands in an increasingly digital world.

Producer - CNN Money Brands: Tata Group

28/09/15 18:00

With revenues of $108 billion, the Tata group is a global powerhouse, but is better known for the individual brands and companies the organisation owns: Corus, Jaguar Land Rover and Tetley tea to name a few. Isa Soares spoke to Nirmalya Kumar, a member of the Group Executive Council of Tata Sons, about how the DNA and unique identity of those individual brands is more important to the company and consumers over being recognised as part of the Tata group.

James Frater Media CNN Money Brands Tata

Producer - CNN Money Brands: Rugby World Cup

24/09/15 18:00

The Rugby World Cup is underway and is expected to attract huge audiences from around the world. While it is easy to engage the world's estimated 6.6 million players in the tournament, the challenge for organisers is to bring in new audiences and participants to the sport. CNN's Isa Soares spoke to Managing Director of England 2015, Stephen Brown

Producer - CNN Money Brands: Land Rover

14/09/15 18:00

Land Rover vehicles are instantly recognisable around the world. Known for their heritage, off road capability and engineering integrity the manufacturer is setting itself apart in an increasingly crowded SUV market through design. Isa Soares spoke Land Rover’s Chief Creative Officer Gerry McGovern about how design is key to communicating the brand to consumers.

James Frater Media CNN Branded Content Land Rover

Producer - CNN Money Brands: Ryanair

07/09/15 18:00

For a long time Ryanair was considered a brand that consumers loved to hate. The airline has spent 2 years rebranding and redefining its entire customer experience, including a new website, app and social strategy. Isa Soares spoke to Kenny Jacobs, Ryanair’s Chief Marketing Officer who is leading the company's changes.

Producer - CNN Money Brands: Eurostar

31/08/15 18:00

Since starting in 1994 Eurostar, the first train to carry passengers under the sea, has taken over 150mn people between major European cities. Isa Soares speaks to Lionel Benbassat the Chief Marketing Officer of the company about the challenges of creating geographical, cultural and business links for a huge range of travellers while remaining a brand that is truly European.

James Frater Media CNN Producer Eurostar

Producer - CNN Money Brands: QVC

26/08/15 18:00

CNN's Nina dos Santos speaks to Sue Leeson, the Global Brand Experience Vice-President of the shopping channel QVC about the phenomenal similarities of shopping habits around the world and how they use celebrity endorsements to create a unique relationship with consumers.

Producer - CNN Money Brands: Heineken

17/08/15 18:01

Nina dos Santos speaks to Hans Erik Tuijt, Global Sponsorship Director of Heineken about their sponsorship of global sporting events such as UEFA Champions League and what opportunities and challenges those deals pose for a brand.

Producer - CNN Money Brands: Mind Candy

17/08/15 18:00

Nina dos Santos speaks to Darren Garnham, Chief Commercial Officer at London based games developer Mind Candy, the company behind Moshi Monsters and World of Warriors. Garnham explains the challenges of maintaining a brand in an ever changing digital space, especially when their ideal consumer is aged between 6 and 12.

James Frater Media CNN Producer Mind Candy

Producer - CNN Money Brands: Unilever

04/08/15 18:00

Behind the Brand: CNN's Nina dos Santos speaks to Keith Weed, CMO of the world's largest supplier of consumer goods, Unilever.

James Frater Media Branded Content Unilever Keith Weed

Producer - CNN Money Brands: Diageo

04/08/15 18:00

Behind the Brand: Overseeing a portfolio of more than 400 brands, CNN's Nina dos Santos interviews the CMO of Diageo, Syl Saller

James Frater Media Diageo Branded Content

Producer - CNN Aldo Magada Baselworld Interview

28/03/15 18:00

Zenith Watches turns 150 this year. To mark the occasion CEO Aldo Magada wants to get the brand's mojo back. CNN's Nina dos Santos speaks to him.

Producer - CNN Chophard Baselworld

26/03/15 18:00

The brother and sister duo behind the watch and jewellery firm Chopard talk to CNN about their company's move to using fair-mined gold.

Producer - CNN Edouard Meylan Baselworld Interview

24/03/15 18:00

The CEO of H. Moser & Cie Edouard Meylan tells CNN he will wear a smartwatch as a gadget, but nothing will replace the market for luxury mechanical watches.